Bradford firm Cox Insurance is providing sponsorship to members of Bradford City's cheerleading team the Bantam Belles.
The firm, which has Maria Bourke as its operations boss, is sponsoring the dance team for 12 months - a move which will give them a chance to expand.
Head of sales Roy Fontaine, who handed over a cheque to the Belles, said: "We are delighted to have the opportunity to sponsor the Bantam Belles. Our sponsorship will allow them to expand the dance team and work with children of all ages and abilities in Bradford."
Angela Dyer, of the Bantam Belles, said: "This is great for us, it will allow us to look our best when we are cheering on the boys."
Cox Insurance aims to employ more than 500 people at its Little Germany offices.
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