Growing Bradford firm RP&F has won a major contract with national travel company JMC.

The firm, based in Media House, Staithgate Lane, has won a £750,000 contract with the firm which also has a division in the Aldermanbury call centre building in the city centre.

The company won the contract to act as direct marketing agency for JMC after a hard-fought pitch.

RP&F's client services director Ann-Marie Redford said: "The work will initially involve the planning and design of customer retention initiatives.

"Further work will focus on customer acquisition and other activities aimed at establishing the JMC brand.