Bradford City have reintroduced their successful schools ticket scheme but adults will now pay more following complaints from Valley Parade season-ticket holders.

The Scoring for Schools initiative was brought in midway through the last campaign and proved a huge hit as local schools grabbed the chance to watch the matches at a much-reduced price as well as raising money for themselves.

The Bantams will keep it going into Division One and are sending out brochures to schools right across West Yorkshire, including Calderdale, Kirklees, Wakefield and parts of Leeds.

The scheme will follow the same format with schools receiving money back for every ticket they sell. Low Ash Primary School in Bradford raised £1,187 last season.

Juniors will pay £3, with £1 going to their school, students over-16 and senior citizens £7 with £2 payback.

Adult prices in the scheme have been put up to £14 with £4 going to the appropriate school.

That is quite a sharp increase for parents but City were wary of upsetting season-ticket holders.

The deadline for the current season-ticket prize freeze runs out on Thursday with costs then going up by around 12 per cent. City, who have so far sold 7,500, believe some fans are holding back to see whether it would be cheaper to get in regularly on the schools scheme.

City chairman Geoffrey Richmond said: "The club's supporter base has grown beyond expectations. However it is not time to rest on our laurels but to ensure it grows further.

"The Scoring for Schools scheme is the ideal way to get new supporters, young or old, through the turnstiles.

"The unique thing about the scheme is that everybody wins - the club, the supporters and very importantly, the schools."

Bradford's Chief Executive Ian Stewart welcomed the "highly imaginative" idea and said: "I hope every school is able to take advantage of it. The council is fully supportive."

Season-ticket prices will rise from June 1.

An adult seat in block C of the CIBA Stand goes up from £306 to £340; block A in the Carlsberg from £221 to £255 and block G in the Sunwin from £306 to £340.