Bradford Bulls are taking the Super League trophy into schools to let children share in their Grand Final triumph.
It's all part of the club's extensive community programme which continues 12 months a year.
For, as chief executive Abi Ekoko points out, the rugby season may be over but the Bulls will not lose touch with the community.
Among the community development team proudly showing the trophy to school children this week was the club's proudest and most senior ambassador, Trevor Foster, who played for the Bulls in three consecutive Challenge Cup finals at Wembley between 1947 and 1949.
Visiting schools is nothing new to the Bulls' community team, but, while they normally attend school assemblies to talk about drugs, lifestyle and healthy eating, this week they have a special trophy to show the children.
Meanwhile, in the middle of the celebrations, plans for next season continue at a lively pace.
Ekoko said: "We are still very much on a high at the moment, but, at the same time, organisation and planning for next season is already in motion.
"We feel our win over Wigan was a massive positive boost not only to us as a club but to the city and we want that to continue into next season and beyond. We are always striving for excellence.
"When you hear the players talking about their success there is a steely determination to keep it going.
"For instance, the response to season tickets has been fantastic. The tickets went on sale on Monday and we have been extremely busy so far.
"In fixing our prices for next season, we have tried to retain the balance between affordability and being able to retain a top-quality squad. People believe we have got the balance right.
"The local economy is in the process of regeneration and we need to make sure we retain all the club's support."
He added: "We also want to make sure we stay at the heart of the community and there will be community involvement between now and Christmas, providing as many opportunities as possible to meet the players, including, of course, the civic reception on Sunday.
"The most important way to keep involved with the community is with the performances of the players and, in our coach Brian Noble we not only have a great ambassador for the Bulls, but for Bradford as a city."
Ekoko said the Bulls were proud of their community outreach programme, their coaching programme for youngsters and the admission price structure for children and families.
He said: "There is a high percentage of children and women at our matches and this bodes well for the future."
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