Bradford City today slashed junior admission prices to £2 a match for the rest of the season.

And existing under-16 season-ticket holders will only have to pay £10 to renew for next year.

But there will be no repeat of the adult price promotions that produced bumper gates for the recent home games against Watford and Wimbledon.

Instead, City are concentrating on winning over the younger fans with the new offer which will come straight into effect for the next match at Valley Parade against Walsall in ten days' time.

The move follows the mixed reaction from season-ticket holders after admission prices were cut across the board for the last two home games.

Chairman Geoffrey Richmond said: "Sometimes I feel as though I'm walking along a tightrope and whether I turn to the left or right, I still fall into a black hole below. But hopefully we've got it right.

"It's important to encourage the next generation of fans and the timing is right with the increased capacity of the stadium and economic situation.

"The future of the club is in the hands of the children and until we went into the Premier League, we had been very pro-active in our pricing of junior season-tickets. And we were the originators of the "kid for a quid" scheme that has been widely copied.

"If we look back over the eight years I've been here and the growth of attendances from 4,500 in 1994 to an average this season in excess of 15,500, a lot of that increase has been a result of the discounted prices for children.

"Clearly having expanded the capacity of the stadium to 25,000, we are in a position whereby we can once more encourage the kids of this city to come along and hopefully get them hooked."

The 1,800 junior season-ticket holders will be offered the £10 chance to renew for next year as compensation for the discount prices available to other youngsters in the remaining 14 home games.

Teenagers who will progress to adult tickets next season will be given credit to the amount of their current season-ticket towards the new price.

Richmond said: "This is the right time in the season to do this. There are still 29 league games to go and 87 points available - we are currently seven off a play-off place and six from the relegation spots so there is much to play for.

"We all saw the help that it gave to the team having two good attendances for the Watford and Wimbledon games. They created a great atmosphere and the players responded.

"This policy has been triggered off by the two game discount. While it doesn't go as far as discounting adult tickets, certainly any parent bringing children will find it represents excellent value for money."