Bradford businesses are embracing the birth of the euro - despite Britain not joining the single currency.
At the internationally-renowned National Museum of Photography, Film and Television, staff are being trained to work with the new coinage.
Andy Widdowson, head of visitor services at the city-centre museum, said customers would be able to pay in both sterling and euros.
"Most of our visitors are from Europe and we are accepting it now and updating our computer system, which should be fully up and running in a couple of weeks time," he said.
And Bingley cafe owner Malcolm Chapman has whole-heartedly entered the 'eurozone' and welcomed customers to use the currency in his Whitley Street shop.
"It's something we should be a part of and it's something we're going to have to get used to," he said.
And he is dishing up a medley of European foods to celebrate, pictured.
Customers at Cafe Le Hutt can sit down to German sausage with eggs Benedict and Spanish tomatoes.
French bread, croissants and European cheeses and hams are also on offer.
"One of my regular customers often goes to Germany on business and I'm sure he'll be pleased to know he will be able to use the euro here," he said.
"We do get a lot of foreign tourists in the town, and if shops accept their currency, then surely it's a good thing for everyone."
Roger Clark-Coates, general manager at the Ramada Jarvis Bankfield Hotel in Bingley, said they were accepting the euro and treating it as any other foreign currency.
Linda Wilkinson, administrator at Salts Mill in Saltaire, said visitors would be able to buy goods at the mill with the new notes but would be given change in sterling.
"Obviously we'll have to see what happens over the summer when we have more international visitors, but as yet we're not converting our price tags," she said.
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