Alan Rose writes the press releases for the Bacca Pipes Folk Club as well as contributing to folk magazine Tyke's News.
He knows his folk artists and he gives fulsome praise when explaining the talents of whichever guest is gracing the Keighley club.
Next Friday the guest is none other than Alan Rose. So what does the Bacca Pipes blurb say?
"Unsung singing hero of countless singers' nights gets his just rewards". Not too fulsome then!
Hear Alan after 8.30pm at the club's new venue, St Anne's Catholic Social Club on North Street.
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