Daredevil Curtis Rivers is to take Bingley's famous thermal undies to the outer limits, pictured.
For the stuntman, who was "killed" five times by Pierce Brosnan in the James Bond film Tomorrow Never Dies, will be licenced to thrill when he attempts to break a world record parachute jump in sub-zero temperatures.
And to ensure the 31-year-old can combat temeparatures as low as minus 55C at a height of 32,000 feet he will be kitted out in Damart's "double force" high-performance undergarments.
Jim Crosbie, business development manager at Damart's headquarters in Lime Street, said the company was delighted to be sponsoring "Operation Hawk", in which Curtis will be attempting to break three world records.
"Our thermals have been worn at the North and South Pole by top explorers such as Ranulph Fiennes and on the world's highest mountains, and now they will be taken even higher and to even colder temperatures," he said.
On Saturday, January 19, Curtis will ascend to 32,000 feet in a hot air balloon over Norfolk with pilot Charlie Limon.
In severe temperatures and a near oxygen-free atmosphere he will jump out of the basket and open his parachute.
He will attempt to break three records:
To fly a parachute from a height never flown before (the record is 31,000 feet);
To perform the world's highest static line parachute jump from a hot air balloon (record is 26,000 ft);
To fly via parachute for more than 40 minutes (a record unbroken for 45 years).
Curtis, who also appears in the forthcoming adventure film The Count of Monte Cristo and has done stunts for Emmerdale, The Bill and London's Burning, said he is confident he will crack all three records.
"I've been working for this for the past 12 months and I've lost almost two stone so my weight won't cause the parachute's canopy to split," he said.
In preparation he and pilot Charlie donned their Damart clothes and spent 70 minutes in a freezer.
"When we came out we were sweating and nice and warm but covered in ice," said Curtis.
He has followed a low-fat high-carbohydrate diet and runs about 15 miles a week and swims a mile every other day to ensure he stays in peak condition.
Now the public is invited to take part in a sweepstake to guess the length of time Curtis will fly in the air.
The winner will be whisked away on a luxury weekend break for two, including a champagne balloon flight.
Money raised will go towards the Imperial Cancer Research Fund and donations can be made at www.glidetime.co.uk
Nicki Embleton, regional public relations officer for the charity, said: "This must be one of the most daring ways anyone has raised money for us and we're grateful for every penny."
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