A businesswoman who brought relief to thousands of people addicted to chocolate with her revolutionary anti-craving patches has launched a new a-ssault against addictive foods.
And just as she helped chocoholics kick the habit which ruined their otherwise carefully-planned diets, anti-craving saviour Liz Paul , pictured, is tackling the lure of salty crisps and peanuts.
She has devised a new patch for 'snackaholics' to wear on their skin, in much the same way as anti-nicotine patches help smokers give up the weed.
And so convinced is she that her design will help stop salty crisp and peanut addicts reaching for their next fix, that she has moved her company to bigger premises... very close to the appropriately-named Saltaire.
The new patch follows hot on the heels of her slimming patch for chocoholics which has proved a worldwide hit. Sufferers kicked the habit of reaching for that piece of chocolate that was playing havoc with their weight using the patch first developed in her Otley home.
Now Liz, who is managing director of Aromacology Patch Company Limited, has moved her business from Valley Drive, Ilkley, to new premises in Wharfe Street, Shipley, just off Saltaire Road.
Liz said: "The new patch will follow the same concept and design as the chocolate patch but this will be for people who reach for the salty snacks like crisps and peanuts.
"When we ran focus groups the people who did not snack on sweet things said they were looking for something to help them eliminate their weaknesses from their diet.
"Our aim is to keep people on a healthy eating plan, with five portions of fruit and vegetables every day.
"People don't realise how these snacks can ruin their diet. Just one snack can contain 250 calories and it takes an hour of aerobic exercise to work that off.
"They are also full of saturated fat and salt, which is very bad for you. People wish they could stop snacking but they don't have the will power, that is where the patches come in."
The patches will be available from Boots and Superdrug by May and cost £19.95 for three weeks' supply.
The principle of Crave Control is to target the sense of smell, an idea which Liz came up with after watching chefs who found they had no appetite after smelling food all day long.
The patch has an aroma which is released over 24 hours. As this saturates the sense of smell, wearers find their cravings are reduced.
Liz is now looking forward to a bright future with her new patch being eagerly awaited, and the chocolate craving patches attracting attention from North America, South Africa, Canada, South America and Europe.
"The company has gone from strength to strength," she said. "The decision to move from the former premises in Valley Drive, Ilkley, to Wharf Street was taken after the award of a £100,000 grant from the Yorkshire Enterprise Fund Managers, which gave us working capital.
"We moved into the new offices the Friday before Christmas and things are still in turmoil, but it is a lovely location to work."
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