Bradford's European Capital of Culture bid is king of the road - from the Highlands of Scotland to the coast of Cornwall.

A brightly-coloured slogan promoting the bid has been emblazoned across the sides of two trucks which are covering the length and breadth of the UK.

They belong to Bradford haulier JW Wilson & Son where drivers are gearing up to get the bid's wheels in motion.

The slogan - "From Capital of Wool to Capital of Culture, Bradford 2008" - is emblazoned across each side of the trailers.

A picture of a sheep represents Bradford's traditional wool industry and two theatrical masks, books, and a reel of film symbolise its lively cultural life.

And the colourful Bradford 2008 logo, with official bid slogan One Landscape, Many Views, is on the front and back of the trailers.

Michael Dennison, pictured, owner of JW Wilson & Son, said the slogan would be seen across thousands of miles.

"These trucks go to Scotland, Wales, London, Kent, Devon and Cornwall," he said.

"People will follow this big, bright design up and down the motorway - it's a great way of getting Bradford's bid talked about, right across the country.

"And, as our trailers carry bales of wool, it's quite fitting that they feature a wool-themed design.

"Bradford gets a lot of knocks, particularly from people outside the city. It's up to the people of Bradford to shout about the place.

"This is our way of advertising our fine city throughout the country. We're showing that Bradford means business.

"If Bradford becomes Capital of Culture it will mean more investment and recognition, which will benefit everyone here."

The trailers have just hit the road and the drivers, wearing Bradford 2008 badges, will be spreading the word about the bid. Michael says they are already attracting attention.

"They're getting lots of queries, at places like customers' premises and motorway service stations. People are asking about the bid and wishing Bradford luck. It's really capturing imaginations."

The slogan and design was the winning entry of a Telegraph & Argus competition inviting readers to come up with a phrase promoting Bradford's Capital of Culture bid.

It was created by Mrs Rita Robinson, 74, of Eccleshill, who wanted to highlight Bradford's past and present.

"I can remember when Bradford was a thriving wool capital. My uncles all worked in wool, at James Hill," she said.

"I wanted to celebrate that era, along with what's happening here today."

The truck promotion complements a new phase of Bradford's Capital of Culture campaign.

Now that the bid has been submitted, the focus is on promoting Bradford on a national level.

"We need to keep Bradford in the spotlight, to ensure we are on the shortlist announced in September," said bid director Paul Brookes.

"This is a fantastic way of showing the support in Bradford, and its varied cultural life."