folk went mellow yellow last Friday as they raised cash for Manorlands hospice.
While many people were painting the town red and white and watching England take on Brazil in the World Cup, schools and businesses in the Keighley area still dressed up and held events with a yellow theme to celebrate National Hospice Day.
And the Sue Ryder Care Home, in Oxenhope, which has organised a month of events on a "Go Yellow" theme, says that although the lure of the World Cup proved too strong for some, the event was still a success.
Fundraiser Sally Owthwaite said: "We started this up as a new concept last year and it has definitely grown since then.
"We've had a lot more schools and businesses wanting to take part this year, especially local florists who have done special yellow window displays.
"It was unfortunate that it clashed with the Brazil match and people did drop out, but it was still a success and if it continues to grow year on year it will become a major annual fundraising event." Students at Keighley College raised £215 and youngsters at Strong Close Nursery raised £129 from a sponsored play with yellow toys.
Children at Braithwaite Special School, St Anne's Primary, Harden Primary and Allerton Primary schools also joined in the colourful fundraising event.
Businesses, including The Flower Shop, in North Street, and Sylvia's Rips and Zips, in Cavendish Street Keighley, and The Willow, in Main Street, Haworth, decked their windows out in yellow.
Keighley company SA Labels also supported the event and Shimla Spice raised cash with a special fundraising evening.
Manorlands is continuing to sell sunflower buttonholes in shops and businesses throughout the Keighley area.
Sunflowers are the emblem for the Sue Ryder Care charity and are sold every summer to raise funds. The campaign has already received a boost with kind-hearted shoppers at Sainsbury's in Keighley donating £571 during a recent collection.
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