Next time you see one of Bradford's working shire horses pulling carts around the city, look a little closer.
The horses are doing their bit for Bradford's Capital of Culture bid by showing off its 2008 logo as they travel round helping to water hanging baskets and collect rubbish.
Not to be outdone by Bradford cabbies who have the logo emblazoned across their taxis, the horses' carts are now bearing Capital of Culture car stickers.
And the bid team hopes it will encourage people to visit the horses at their home at Bradford Industrial Museum.
The Eccleshill museum is one of the places Bradfordians are being urged to visit during Be A Local Tourist Week.
Housed in a Victorian spinning mill, the museum provides a fascinating journey through Bradford's industrial history.
Each artefact - from carpet looms to Jowett cars - helped to transform Bradford into one of the world's most important industrial cities.
"Bradford doesn't shout enough about its achievements but there are fantastic stories behind everything here," said outreach and education officer Lyn Killick.
"Going for Capital of Culture is making us look at Bradford more closely. People are becoming less cynical because they're starting to embrace what's here. This bid is the best thing Bradford has ever done.
"When this was a working mill Bradford had more millionaires than anywhere else. It led the way in public health and facilities for schoolchildren. Bradford people have much to be proud of - and places like this show why."
The museum houses Bradford's transport history - bicycles, a horse-drawn dray, an early firefighting wagon, Scott motorbikes, Jowett cars, a steam engine called Nellie, an old Telegraph & Argus delivery van and Bradford's last tram and trolley bus.
There is a range of old mill machinery, printing presses, and engines which powered Bradford mills. The jewel among them is a rare 1921 steam engine, believed to be the only steam uniflow left in the world. To create the feel of a working mill, some engines and looms are switched on for visitors.
In the textile gallery visitors watch the process from raw to spun wool, while a weaver makes scarves on site.
Outside in the mill yard is a stable area for the working horses and the only horse-drawn tram service on the UK mainland. The horses are used for television work and events such as weddings and funerals.
The millowner's house reveals how a well-off Victorian family lived, while a row of millworkers' cottages are furnished in styles from 1875 to the 1950s.
A 1940s house is used as a workshop for children, and the scene of drama productions by the museum's theatre group, Flying Shuttles.
For opening times ring (01274) 435900.
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