When Gareth Gates strides on stage to screaming crowds in Bradford tomorrow, one man will be more concerned with the cut of the star's cloth than the songs he's singing.
Michael Graham is the man behind Gareth's trademark shirts, open at the front and bearing the famous GG motif, which make his fans go weak at the knees.
Mr Graham's company Seymour Shirts, on Sunbridge Road, started making customised shirts for Gareth at the request of the singer's tailor, Adam Fisher International in Addingham.
As reported in the Telegraph & Argus earlier this year, Adam Fisher makes Gareth's trademark suits - including the famous white suit he wore for the Pop Idol final.
Now Seymour Shirts, which has traded in Bradford for 70 years, is making cutting-edge shirts for Gareth.
And owner Mr Graham plans to present Bradford's Number One pop sensation with a new specially-made shirt at his homecoming event in the city centre tomorrow.
Despite making shirts to Gareth's measurements, he has never met the star.
"I'm looking forward to seeing him tomorrow. I was delighted to be invited to the civic ceremony," he said.
"I've made him a plain black shirt with a black and white gingham check piping on the inside collar. The double cuff also features gingham piping and the famous GG monogram.
"We usually manufacture stage shirts for Gareth but this one is for leisure wear. It's a gift from us to say thank you for all he's done for Bradford."
The stage shirts which Seymour Shirts makes for Gareth's tailor are fitted, open down to the navel and bear the GG monogram, with the star's name stitched into the back of the collar.
The Bradford pop sensation isn't the first big name that Mr Graham has dressed.
Seymour Shirts have also been made for top footballers including Emile Heskey and Kieron Dyer, as well as peers of the realm and MPs. During the firm's long established history it has made shirts for World War Two flying ace Douglas Bader and pyjamas for Field Marshall Montgomery, who led the British to victory in the battle of El Alamein during the Second World War.
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