Chris Caisley today called for a global club competition to save rugby league from becoming a minority sport.
The Bulls chairman (pictured) cbelieves the formation of a World Super League is the only way forward, and will risk a breakaway from domestic competition to achieve it.
The ever-controversial Caisley is keen to promote a Super-12 league format, even to the detriment of the international side.
"I think a World Club League has to be the way forward for rugby league," said Caisley.
"With other sports going global, we need to do the same to avoid accusations of being just a minority sport.
"It is the way forward and I think it is an achievable goal if there is a will.
"The top sides in this country need to be playing at the best level they can, and I think that means taking on sides from Australasia on a regular basis."
Although his side began the season with a bang by beating antipodeans Newcastle Knights to clinch the World Club Challenge, he doesn't believe the odd one-off game is enough.
An expanded multi-team competition could act as a stepping stone, claims Caisley, but he wants to see a clean breakaway from the Super League to form the international competition.
"It is not meant to demean the domestic league in any way," added Caisley, a fierce critic of this summer's disastrous one-off Test in Sydney.
"The Super League has improved enormously in recent years and the top clubs now would certainly not be finishing bottom of the NRL.
"The results in the 1997 World Club Championship, where some teams were heavily beaten, will not help the cause.
"But if the Australasians are willing then there is no reason why this league can not be set-up."
Caisley believes the emphatic victory in the Middlesex Sevens last month has done much for the sport by raising the profile of the Bulls and rugby league in general.
And it is a continuation of that increase in awareness that Caisley is looking to achieve.
"For anything like the World Club League to be set-up, there would need to be some major corporate backing," Caisley said.
"The game is changing and we need to change with it."
On the domestic front Caisley is happy with the way the Bulls season is going, despite the numerous off-field distractions.
Crowds have suffered since the move to Valley Parade, but if Bradford remain second in the Super League, they will have just one home game left before the much-awaited return to Odsal next year.
"We are still in deep discussion with the council with many minor issues still to be ironed out," he added.
"But we will definitely be returning there next season."
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