Nicky Law today revealed his embarrassment at City's spectacular slide and declared: This losing run is killing me.

The Bantams will equal the worst run in their history if they suffer an eighth straight defeat against Nottingham Forest tomorrow.

That has only happened to the club once before in 1933 when a 3-1 loss to Forest completed the dismal record.

Law, pictured, is demanding the current team stop the freefall - and cites relegation rivals Brighton as an example.

He said: "What is happening to us is very embarrassing and the last seven weekends have been awful for me. It isn't nice and it's not easy to walk out the tunnel at times and on to the pitch.

"You hear things you don't want to but that's the nature of our position. You accept it when it's good so you've got to take the bad stuff.

"But there is no hiding place. If you want to hide then you are in the wrong job. I shall certainly be positive and I expect the same from the players.

"They have to be big enough to handle it. It's tough for everybody but the players are the only people who can affect the situation.

"We went to Brighton who had lost 12 in a row and they managed to stop the rot and are now off the bottom. It depends how positive you approach it.

"You go out there convinced you will turn it round, if not in this game then definitely the next or the one after that."

Forest beat the Bantams 3-0 at the City Ground a month ago and top scorer David Johnson is the division's leading hot-shot with 18 - only four less than the home side have managed in total.

Law said: "We've got enough experienced players out there who have been on the end of beatings and bad runs although not as bad as this. But it is up to them to share the load and get hold of the situation for the sake of the younger lads around them.

"It's a shocking record but the law of averages say you have to do it soon. It's no good feeling sorry for ourselves."