A fashion designer has launched a groundbreaking range of clothing which aims to bring a taste of the western catwalk to Asian women.
Khamida Hussain, of Thornbury, showcased her designs at a fashion show in Bradford after receiving acclaim for her new range.
The professional designer, who works in Manchester, said the new range aimed to provide Asian women with an alternative to traditional ethnic styles and materials.
"I am really ambitious and I am convinced I can find a market out there for what I have produced," she said today.
"People were coming in to Brad-ford shops and asking for something different and I think I have delivered that."
Khamida said the response to the fashion show at the 2SU shop in Morley Street, Bradford, had been fantastic.
"I think the girls were expecting something traditional, but instead my designs are extreme and different," she said.
"It was quite amazing to see the response. The girls have been really positive."
The former Bradford College student has been working professionally for two years after completing a degree at Salford University, commuting to her Manchester studio from Bradford every day.
She admitted the clothes were currently targeting a niche market, but stressed the designs respected the cultural norms of the Asian community. "I am coming away from Asian fabrics, because they are not suited for the climate over here," she said.
"Yes, I am trying to make the designs sexier and make the girls look good. But I showed them to my dad and he said no one could complain about them. "They are more slimline, fitted and elegant looking than traditional Asian designs."
Khamida said there had been a positive response from a wide range of people to the new range, including white and black women.
The designs are currently only available in 2SU, which contacted Khamida to explore the possibility of such a range.
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