Many eyebrows no doubt will be raised at the £120,000 salary attached to the post of chief executive of Bradford's Urban Regeneration Company, the new body charged with the job of making this the major British city that it deserves to be.

There will be those who will automatically say that the money could be better spent in a city where there is so much that needs to be done. That is the sort of attitude which has held Bradford back in the past.

This organisation is so important to the future of the city that it is vital to get the best possible person for the job. Whoever is appointed faces the enormous task of driving ahead the regeneration that is needed to reverse many years of decline.

It requires someone who can inspire the focus, direction and energy to physically create a better city centre - a vibrant one that draws people to its retail, leisure and recreational facilities - as well as helping to re-establish it as the heart of Britain's fourth largest metropolitan district.

It needs someone who is also capable not only of putting the confidence back into Bradford, making businesses want to invest here, but of restoring the belief of local people in their city and putting some bounce back into their step.

Whoever gets the job of chief executive of the Urban Regeneration Company will be expected to produce quick results to demonstrate to the people of Bradford (and particularly those sceptics who will be willing them to fail) that they are getting value for their money.