Keighley & District Travel has identified a number of points which it believes will help ease traffic movements in and around Keighley.

Their sensible and, many believe, workable suggestions have been identified to District Highways Officers and West Yorkshire Police. It has to be recorded at the outset that the company has an obvious interest in achieving changes to help maintain and improve its services and its business.

That train of thought should be set aside when considering this vital issue, which if not tackled could make or break the future prosperity of the area.

The simple fact is, as the company says, that there are no easy answers, no quick fix for Keighley, a junction town where three major routes meet.

K&DT thinks the town desperately needs an in-depth traffic survey and new thinking, a view now supported by other groups, including this newspaper.

A vital component of any survey should be discovering why people are in certain areas at certain times. It is no good just counting the number of vehicles - we need to know why drivers are there in order to help future thinking and planning.

Why is it needed? In a nutshell there are so many vehicles on the roads that one badly parked car or a car waiting to turn right can cause an instant tailback.

In many ways Keighley's central retail area has become a victim of its own success, but under no circumstances should that be allowed to lead to its decline.

Doing nothing, as the K&DT report says, is not an option.

While the debate goes on, those who use cars and other vehicles to travel round the town have a pivotal role to play - stop abusing double yellow lines and the yellow box rulings, and be prepared to walk a few extra yards from the nearest off-street car park.

It would also help if the existing regulations were enforced. The alternative is permanent gridlock.