A Yeadon IT firm has announced its merger with an American media company, in a bid to expand its sales team.

IT firm Logcom Solutions Ltd has now merged with MICG, a cross platform media company based in London and Texas.

The two companies aim to combine their common strengths, enterprise and vision to help them evolve into a complete IT solutions company.

Logcom believes the merger will increase the size of its sales force and expand the scope of a revolutionary in-house business management platform, the 'Logcom Matrix'.

Philip Marcella, new Chairman and Chief Executive of Logcom Ltd, said: "The merger creates improved margins which can be passed onto the Group's existing clients in the form of reduced prices.

"Additionally, the merger gives us the ability to deliver value-added services to other prospective independent companies who wish to come in under the Logcom 'umbrella'.

"We are being approached weekly by independent organisations that wish to utilise the Matrix's collaborative environment in order to achieve dramatic cost savings."

Logcom, a Hewlett Packard and Fujitsu-Siemens master re-seller based in Leeds, is recognised as one of the country's leading independent IT distributors and solution providers.

Over the past 14 years, it has accrued a client portfolio that includes the Ministry of Defence, the NHS and Lloyds TSB.

Former Finance Director of Gullane plc, Tim Hilton, has been appointed as a non-executive Director. "Since MICG's inception early last year, revenue has doubled," he told the Wharfedale Observer.

"Further to the merger, combined turnover has now tripled.

"With the additional cost savings facilitated by consolidation, we forecast an annual turnover in excess of £12 million by the end of the year.

"With additional acquisitions currently under review we estimate that figure to be closer to £18 million."

Clive Counter has been appointed as Financial Director.