Bradford's Linda Barker is the bookies' favourite woman to win TV hit show I'm a Celebrity - Get Me Out of Here.
William Hill's were today offering odds of 11-4 for the 41-year-old Shelf-born interior designer being crowned Queen/King of the Jungle.
Cricketer Phil Tufnell remains overall favourite at 4-7.
One fan in Harrogate placed the highest single bet on Linda - £200 on Monday night at odds of 100-30 - and stands to collect more than £800 if the Chang-ing Rooms star wins.
Overall William Hill faces a payout of tens of thousands of pounds if the former Bradford Grammar School pupil wins.
Her family in Shelf are not in the least surprised by Linda's performance so far and have tuned in every single night, willing her on.
Sister Jayne Mellor said: "We're all watching her and cheering her on and getting behind her.
"She's the same on telly as she is the rest of the time."
A spokesman for William Hill shops in the Bradford district said: "We have had plenty of inquiries because she is local and appears to be getting stronger and performing better as the show goes on.
"She is very down-to-earth, very capable and it seems she can cope with anything.
"Also she wants to have a laugh.
"A few of the others have been quite serious and a little bit stressed.
"She is nice and chilled and having a good time too."
Her performance is in contrast to Danniella Westbrook's.
The former EastEnders star quit on Tuesday night after she was upset weathergirl Sian Lloyd was voted out instead of her.
Linda hugged her farewell and said she was right to go.
"Viewers think they are being nice to Danni keeping her in," she said.
"I don't think they did it deliberately to hurt her."
So far she has escaped the gruelling bush tucker trials where the celebrities must complete a task to win meals for the group.
Betting on the show has far exceeded last summer's first series.
More money was bet before it even started compared to the whole run last summer.
Linda was also 50-1 to be evicted, with Phil Tufnell at
66-1. Corrie star Chris Bisson was voted off last night.
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