Pupils at Parkwood Primary School were rewarded for hitting an attendance target set for them in a challenge by Education Bradford.

Neil Hellewell -- from Education Bradford -- went to a special assembly at the Keighley school to congratulate the children on achieving a minimum of 96 per cent attendance over three weeks.

He said: "This is really about improving attendance across Bradford and Keighley. It was about focussing the children's minds on attendance and making them think about why school is important. All those who met the target got a certificate of attendance.

"It has been extremely successful. At Parkwood 140 pupils met the target, which is a really good score.

"It's is about improving attendance, which will therefore improve learning, because if the pupils aren't here they can't learn."

Attendance levels at the school are currently up 5 per cent on last year.