Big Brother fans are watching a hot entry from Bingley that is certainly raising temperatures.
But this isn't Ray, Nush or even Justine, from Leeds, - instead its a hot little number that is warming not hearts, but, well, bottoms.
For Bradford's entry to the fly-on-the-wall house is a flash radiator from a Bingley store.
And it is certain not to be voted out.
The exclusive bench radiator was snapped up by Big Brother producers and set designers to star in the centre of the secret house's bathroom from Feature Radiators.
Co-owner Phil Jackson said he was shocked when he was contacted by the producers on a Friday morning to fill a gap in the bathroom.
"It seems a friend, of a friend of someone on the show had seen our radiators and I came in one morning at 8.30am and the phone rang.
"The producer of Big Brother asked if he could have a bench radiator and I said 'yes' and they came and picked it up -- taking the one from the showroom."
Now Mr Jackson and wife Katie - who opened the store last September - are avid watchers of the show's credits, if nothing else.
"We get a name check as the credits whizz through," he laughed.
"Although I am watching it more than I really wanted to!"
And already the company is reaping the rewards of letting the show have the £676 radiator.
"I had someone in the showroom because they had been around the Big Brother house on the website and saw a picture on their and got our details," he said.
The shop, which is based at Bingley Railway Station in Wellington Street, has now expanded its range.
"We have 63 radiators - from cast iron to all different styles - in the showroom alone and there were only 54 last week!"
Mr Jackson decided to start up the business after looking for radiators and trawling the country for a store - and having to search the internet.
"There is only one other dedicated radiator shop in the country," he said.
And he is hoping the Big Brother business could be just the boost he needs.
"It's coming along nicely," he said.
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