Posh people's store Harrods today opened a waiting list to the stars - for Silver Cross prams hand-made in Bingley.

The new range of "Bentleys for babies" are now rolling off the production line at Silver Cross's factory at Crossflatts - destined for stars of the silver screen and sports field.

The new Balmoral model will be available from mid-July - but Kensington store Harrods today started a waiting list for the rich and famous to put in their orders for the prams made at Castlefields Industrial Estate.

Up to 50 Balmoral, Kensington and Oberon models will be made by hand at the new factory and roll out of the doors destined for the homes of the wealthy.

Each of the hand-crafted prams will have an individual chassis serial number with owner details noted in the Silver Cross owners' book.

The Kensington 00001 was last week shipped to Brooke Shields for her new-born daughter.

Other Hollywood stars are already Silver Cross owners, including Catherine Zeta Jones and Michael Douglas, Sex in the City's Sarah Jessica Parker and her husband, Godzilla star, Matthew Broderick and tennis superstars Steffi Graff and Andre Agassi.

And royalty in the form of Princess Anne, as well as celebrity king and queen, David and Victoria Beckham, are past customers.

Alan Halsall, of David Halsall International - which bought the brand last year, said: "Silver Cross has been re-born and I'm very proud to have helped bring it back to life.

"We are celebrating going into production by producing a unique identity for every baby carriage we build, starting off with the Balmoral 00001 which will be on display at Harrods from today."

A spokesman for Harrods said: "In the eighties it may have been a Porsche, in the nineties the latest mobile phone, but in the family-focused baby boom noughties we see the Silver Cross as one of those 'must have' designer items which is why we are opening a waiting list."

The Harrods marketing is a big boost for Silver Cross which only last year looked doomed.

Its Guiseley operation went into receivership last September when £3 million of financial irregularities were found in its then Manchester parent company Design Company Holdings.

It was then bought by David Halsall International, based in Fleetwood, Lancashire.

The firm looked at shifting the company to the Far East, but opted instead to maintain most of the production in Yorkshire - although it is working with firms in the Far East, too.

As well as its Crossflatts base Silver Cross UK Limited has its headquarters at Broughton Hall Business Park, near Skipton.