The Bulls will provide the best advert to keep Sky interested in rugby league, chairman Chris Caisley insisted today.
Home games against Wigan and St Helens will be screened live on the satellite channel over the next eight days, and Caisley believes the games will give broadcasters a timely reminder of how good the sport is.
But in the same week the RFL rejected Sky's five-year £53million offer to screen Super League and international matches, the Bulls chairman also admitted that his club "could manage" without Rupert Murdoch's millions.
"The Sky cameras will be at Odsal and I have no doubt that we will once again provide a product which encapsulates everything rugby league is about," said Caisley.
"I have no doubt both matches will demonstrate to the broadcasters what a great product rugby league is and will go some way to helping persuade them what value the sport holds as a spectacle."
The current contract with BSkyB runs out at the end of the season and the League's board of directors on Wednesday rejected News Corporation's final offer, worth £53m over five years.
And Caisley admits the Bulls can cope with the loss of Murdoch's money, currently £600,000 a season for each club.
"We have a contingency plan in place if there is to be no deal with Sky," said Caisley. "I'm confident that the Bradford Bulls could manage."
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