A new manager drafted in from the Middle East is aiming to put a struggling Bradford go-kart circuit back in the fast lane.

Yardstick Enterprises, owners of Pole Position, which slumped into administration earlier this year, is revving up again after a deal was reached with creditors.

Dave Parsons, who has joined Pole Position from a firm in Dubai, is in the driving seat. He was confident he could turn the circuit into the most successful in the country.

Pole Position had been a success during most of its nine years in Bradford until April this year when it hit financial troubles.

They stemmed from the company's ambition to open a new state-of-the-art circuit in Leeds, but after developing the site it soon found that costs exceeded those in the business plan.

But now Mr Parsons is convinced the business, still under the ownership of existing directors Don Midgley and Lyndon Robinson, has turned the corner.

The circuit is even preparing to draft in help from Belgium in the shape of Yanick Maes, who runs a karting company in that country and has experience of the international circuit.

He will be brought in to advise on a new marketing strategy which is also expected to include the recruitment of a new sales team.

Today Mr Parsons, who was boss of Formula One Dubai and co-ordinator of the 24 Hour Middle East Pro Kart Championship until his switch to Bradford, said the company could attract customers from across the north.

But the immediate ambition for the man who turned his back on a management role at the planned Formula One circuit in Dubai is to win back the 30,000 visitors who used to flock to the circuit off Thornton Road, Bradford, every year.

And he said the new state-of-the-art facility in Leeds was already beginning to attract attention from karting fans from across the north.

"It could not be helped what happened but now we are out of the troubles and we still have these two fantastic facilities to work with," said Mr Parsons. "Administration came about because of the budget set for the Leeds circuit, the desire for Pole Position to be the best in the country and the high standards led to an overspend.

"But those high standards have led to further possibilities which, in the near future, will become apparent, with international companies keen to become a part of our future."

Mr Parsons admitted work had to be done to turn around the firm's fortunes but said the team of 12 staff were committed to making it work.

"We have got inquiries coming in from all over the country, particularly for the Leeds circuit, and the Bradford one will be turned around mainly through a revamp of the image.

"When something has been stood here for nine years then, like any karting company, the interest is bound to start to drop off. Now we have to relaunch it with new formats and a new sales team. We can get back to having at least 25,000 visitors a year and we want to be running this place for between 12 and 15 hours a day."

And he said there was still a future for karting - despite growing competition from other leisure activities.

"Karting is not as big a thing as it used to be," he said. "But with promotion and by using the experience that we have here there's a lot that can be done."