Householders who pick up computer supplies with their weekly supermarket shopping are helping to build a bright future for a Bradford company that was plunged into crisis this summer.

ISA Trading Ltd, based in Little Germany, is poised for dramatic growth after securing deals to supply computer printing products to almost all of the UK's leading supermarkets.

Today chief executive Bruce Robinson revealed ISA is expecting turnover to grow from £200 million to £300 million in the next three years, partly driven by an explosion in demand at supermarkets.

It signals a remarkable recovery for the business which plunged into administration in May after ambitious expansion plans at its American parent company backfired.

ISA, which employs 300 staff at its Bradford head office, was saved by retail entrepreneur Brett Palos and a second private investor, just days after going into administration.

And now it is embarking on an expansion plan which should see annual turnover grow by £100 million and staff numbers by 100 in the next three years. It is already one of the biggest firms in Bradford and, since the takeover, among the leading privately-owned companies in the UK.

"We are growing year on year at a rate that is twice the market average," said Mr Robinson.

"I think the future looks very exciting, particularly at a time when our competitors are less sure of their own futures. As a privately-owned company, we will have more opportunities to grow the business both organically and through acquisitions."

ISA's biggest business is in supplying products to major organisations and companies such as Government offices, the NHS and Unilever, as well as computer supplies wholesalers.

But it is expecting big growth in the retail sector, where sales of computer supplies in supermarkets are currently increasing at between 20 and 30 per cent per year.

Mr Robinson said ISA moved into the emerging supermarket sector about five years ago because the area had been ignored by its chief rivals.

The market has since grown rapidly, owing to the increase in home computing, and now companies such as Morrisons are even developing their own brand products such as ink cartridges. ISA is overwhelmingly the dominant force in the sector, commanding around 90 per cent of the total market. And now the company is benefiting from the experience of its new chairman, Mr Palos.

"He is an entrepreneurial guy and is quite excited by the market opportunities that exist," said Mr Robinson. "He has a strong background in retail and he can help us make the most of these opportunities." He added: "Administration was totally unfortunate and had very little to do with what was going on in Bradford, where we were already successful.

"But now we are in private ownership, we have a chance to really reach the potential of the business."