Sainsbury's staff are tickled pink at the response to their fundraising drive in aid of breast cancer sufferers.
Customers at the Keighley supermarket gave nearly £700, either by making donations or buying pink ribbons.
Staff across the store dressed in pink, with clothing ranging from T-shirts and ties to a pink feather boa.
The Sainsbury's "Wear Pink Day" event was held as part of the national venture.
Keighley Sainsbury's raised money for Cancer Research UK last year but decided to give this year's proceeds to Airedale Hospital's breast cancer unit. Pink ribbons have been on sale in the supermarket throughout October.
A store spokesman said: "Although our event was held in advance of the national date we hope it hasn't caused too much confusion.
"The response has been fantastic and we are grateful to everyone for their support."
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