Golf TV, the UK's first dedicated golf channel which is based in Bradford, has teamed up with a firm which represents some of the game's leading players.
The deal with International Sports Management was today hailed as a major boost to the Canal Road-based company.
ISM oversees an impressive portfolio of leading professional golfers including Dar-ren Clarke and Lee Westwood.
As official agents of Golf TV, ISM will be responsible for managing and promoting the channel's own competitions.
Golf TV founder Andrew Malcher said: "We are delighted to have secured this partnership with ISM whose knowledge, experience and reputation on the golf circuit is second to none."
ISM managing director Andrew Chandler added: "This is an exciting partnership for ISM and Golf TV is a thrilling new venture."
Golf TV has started transmission on Sky digital channel 429 ahead of its full launch later this month.
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