Pram manufacturer Silver Cross, which produces the "Bentleys for babies" is relishing a come-back after Sir Paul McCartney and his wife Heather Mills have become the latest celebrities to buy one of the Bingley firm's prams.

The McCartneys had already put their name down for a luxury "Balmoral" model before baby Beatrice Milly was born.

They joined Catherine Zeta Jones, Victoria Beckham and Sex and the City's Sarah Jessica Parker in buying a pram from the historic company, which was based in Guiseley before it was forced to close following financial problems. The company was reborn earlier this year and now has a head office in Skipton and factory in Bingley.