Litter louts are being targeted as 70 new bins are put in place in an area hit by the Bradford riots.
The new blue bins being installed on Manningham Lane will double the number currently provided, marking the start of a new regeneration era in Manningham.
"The new bins are the first physical change we have made to the area," said David Cubitt, chairman of Manningham Means Business, a group set up by traders in the aftermath of the 2001 disturbances.
"We wanted to make quick wins to show we cared about the area and quickly improve the environment for everyone here.
"And although we have bigger things in the pipeline, seeing the new bins, which follow the same blue colour scheme, sends out a message that Manningham is a special part of Bradford to come to do business."
The move reinforces the Telegraph & Argus Bin It for Bradford campaign which was launched to encourage communities to take pride in their areas by working together to tackle litter and flytipping.
Mr Cubitt said: "The Council has already put a lot of cleaning resources into the area which has significantly helped to reduce the problem of litter. The doubling of litter bins can only improve things further."
He said the group, which had already secured £400,000 in funding from Yorkshire Forward and Bradford Council, was aiming to kickstart the regeneration process in Manningham by creating a corridor effect on Manningham Lane.
"We want it to be a blueprint which we will then copy up Oak Lane and on other streets in Manningham," said Mr Cubitt.
"It will include new railings, hanging baskets, cleaner buildings and new lamposts, which will all tie in with the redevelopment of Manningham Mills."
And with a poster campaign under way urging people to respect the area, Mr Cubitt said people were beginning to see an improvement.
"The 'respect' logo has helped to get the message out there," he said.
"The perception of Manningham is definitely changing with more businesses coming back to the area.
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