We’re all guilty of forgetting to phone mum back or taking those legendary Sunday roasts for granted, so make sure Sunday, March 14, is all about mum.

Rather than send wilting flowers, treat her to beauty goodies to brighten up her Mothers Day.

Glam-Ma: If it’s designer darling, she’s a fan. Treat your Glam-Ma to products by high-end designers and transform her dressing table into a runway of catwalk labels.

Tell your mum just how mega you think she is with Viktor & Rolf Eau Mega eau de parfum, from £59.50 (John Lewis).

Who needs an It bag when you’ve got a beauty case-come-handbag with the BC Body Collection Elegant Cosmetic Handbag, £12.99 (lovethymakeup.com).

Kitsch Mum: Vintage finds, quirky prints, and bespoke specials, the kitsch mum will love off-the-wall products that make her stand out from the commercial crowd.

Make amends for not seeing her as often as you should with the Dandy ‘Make Up For Lost Time’ make-up bag, £14.99 (0845 2269110/totallyfunky.com).

Say it with flowers – of the beautifying variety – with Lush ChrysantheMUMS Bath Ballistic blooms, £3.50 each (01202 668545/lush.co.uk).

Green Mother: She’s mad-keen on all things organic, eco-chic and environmentally sound so indulge your Green Mother with au naturel finds.

If she grows her own organic veg, keep those hard-working hands in tip-top condition with Crabtree & Evelyn Gardeners Hand Renewal Tote, £30 (crabtree-evelyn.co.uk).

Then there’s gift that keeps giving all year round for botanical beauty devotees... With Liz Earle Naturally Active Skincare’s Beauty Subscription, each month your mum receives the Cleanse & Polish best-seller and pure muslin cloths delivered direct to her door, £153 for 12 months (01983 813913/ lizearle.com).

Yummy Mummy: She may have an angelic brood to tend to but this Yummy Mummy doesn’t let her beauty standards slide. Spoil her with me-time pampering goodies for when the babes are tucked up in bed.

If she’s more into practical than pretty, give her a versatile product she can use in a million different ways, like Mama Mio OMega Wonder-Full Balm, £18.50 (mamamio.com).

Designed to nurture new mums and babies alike, she’ll love sharing products with the apple of her eye using paediatrician-approved MamaBabyBliss Little Bag of Bliss for Mama, £19.95 (mamababybliss.com).