It was crunch time for bosses at a Bradford crisp firm when they recorded an episode of a new BBC TV series about business aimed at children.

The new series, Beat the Boss, involves teams of youngsters and adults competing to devise new products.

For one of the programmes experts at Bradford’s Seabrook Crisps worked with teams to develop new ranges and flavours.

Three 11 and 12-year-olds were pitted against adults who are professionals in their own fields to see who could come up with the best crisp brand.

They worked with Seabrook, at their factory in Duncombe Street, Lidget Green, Bradford, to get a flavour of what it means to create, develop and manufacture a range which would win over 25 young consumers.

The teams, the Big Shots and the Bright Sparks visited Seabrook’s Bradford factory.

Armed with market research that they had carried out in schools, shops and with product development experts, they presented ideas to the company’s directors. They had to convince them to help develop and manufacture products they would need to win the show’s challenge.

The teams worked closely with Seabrook Crisps’ chairman, managing director, commercial director, flavour experts and packaging designers, to come up with new brands and flavours.

The Big Shots created a brand called Frizzzpz, in fizzy strawberry, orange and pineapple flavours, complete with a sachet of chocolate sauce.

The Bright Sparks devised the Pizza Party brand, with five flavours: Pablo pizza, Betty BBQ, Chu chilli, Jack jacket and Polly pineapple, which came with sachets of flavouring and Pizza Party character trading cards.

Seabrook Crisps worked within a four-week time scale to produce the products and packaging for judging by a young audience..

Ken Brook-Chrispin, chairman and chief executive of Seabrook, said: “It was fascinating. To see the enthusiasm, knowledge and sheer talent radiate from these youngsters made me realise that this country’s manufacturing and marketing industry has some real talent in store for it.

“These children were intelligent, savvy, creative and had some real well thought-out, business-ready ideas.

“It was a pleasure to work with them and a real inspiration to us all.“ Saira Khan, runner-up in series one of The Apprentice and presenter of Beat The Boss, said: “It was great to work with such a well known brand which had the expertise to deliver exactly what both teams wanted.”

The programme will be broadcast on September 16 at 4.35pm when the result will be revealed.

The brands and products created by the teams were produced purely for the purposes of the TV programme and will not be manufactured and sold by Seabrook Crisps.