Haworth, Saltaire and Ilkley feature heavily in a new campaign designed to attract visitors to Pennine areas of West Yorkshire.
Five local authorities – including Bradford, Kirklees and Calderdale Councils – have combined to boost short breaks and increase visitor spending in the area.
Pennine Yorkshire, the rural areas of West Yorkshire, will be promoted via a new website, inspirational brochure and marketing campaign.
Two pages of the 20-page guide are dedicated to Haworth and Bronte Country, with the guide picking out the Bronte Parsonage as the first destination for many visitors.
Haworth’s cobbled main street, lined with small independent shops, pubs and tea shops, is also brought to the reader’s attention.
The guide goes on to conjure up inspiring images of puffs of white steam rising over the beautiful Worth Valley – the first indication of an approaching train on the Keighley and Worth Valley heritage line.
For a special meal out, the Weavers restaurant in Haworth is recommended as a “popular choice”.
The moors above Ilkley – the focus of Yorkshire’s best-known anthem – are also mentioned in the guide.
Meanwhile, Salts Mill in Saltaire is praised as “one of the North of England’s most stunning surprises” owing to the fact it is now home to the world’s finest collection of works by local artist David Hockney.
Under the section entitled Attractions for all the family, the guide picks out East Riddlesden Hall, near Keighley, which has been described as a “brooding mansion” by the National Trust.
The Shipley Glen cable tramway, near Saltaire, which was opened in 1895, also receives a mention.
In the section looking at culture and the arts, the guide focuses on Ilkley’s beautiful Manor House, which stages frequent art exhibitions, and the Alhambra Theatre, a jewel in Bradford’s crown.
In terms of the area’s food and drink, the guide urges visitors to indulge in afternoon tea at Bettys venerable tea rooms and dinner in the Michelin-starred Box Tree, both in Ilkley.
It adds that Haworth’s Cheese Shop offers a choice of a dozen Yorkshire cheeses, while regular farmers markets are held in Otley, Holmfirth and Hebden Bridge.
Liz Tattersley, manager of West Yorkshire Tourism Partnership, said the economic climate could mean more domestic trips being taken, giving the area a “genuine opportunity” to attract more visitors.
She said: “The new website and marketing campaign will capitalise on this, raising the profile of the Pennine Yorkshire region which is personified by open moorland, wooded valleys and a strong industrial heritage.
“Pennine Yorkshire is renowned for attractions including the World Heritage Site in Saltaire, Haworth and its Bronte associations, Holmfirth and ‘Last of the Summer Wine’, plus Hebden Bridge, voted the fourth funkiest place in the world.”
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