The Bradford branch of entertainment retailer Zavvi was due to open today, as efforts to sell the chain as a going concern continue.

Zavvi, the former Virgin Megastore chain, collapsed into administration on Christmas Eve after it was crippled by the collapse of Woolworths’ Entertainment UK (EUK) wholesaling division.

EUK was the company’s main supplier and its demise last month left Zavvi unable to take customer orders.

The company, which has 125 stores and 3,400 workers, called in Ernst & Young (E&Y) yesterday.

Tom Jack, Zavvi’s joint administrator, said: “In the absence of a buyer for EUK, and with dire trading conditions on the high street, the Zavvi group has seen a material fall in sales and the directors have now been forced to place parts of the group into administration.”

Zavvi has 114 stores in the UK and 11 in Ireland employing 2,363 permanent workers and 1,052 temporary staff. Zavvi Ireland is not currently subject to any insolvency proceedings.