Morrisons has announced a three-year partnership with Marie Curie, the end-of-life charity.
The partnership aims to raise £15 million to help in "providing more nurses and more expert care in local communities," according to a spokesperson for Morrisons.
Fundraising and collections will take place at Morrisons stores during the Christmas period.
The retailer will also introduce an on-pack donation across its Rudi the Reindeer range of products, "in time for Christmas giving."
An array of Christmas sandwiches and further products will also be sold in Morrisons stores and online.
For every product sold, a percentage of the proceeds will go to Marie Curie.
Matthew Reed, chief executive at Marie Curie, said: "We are thrilled to announce our new national charity partnership with Morrisons.
"We aim to raise over £15 million over three years which is a first for us through a charity partnership.
"Our ambition is to help more local communities and families receive the best end of life care possible, whatever the illness, wherever they are."
Marie Curie provides hospice and end of life care in people’s homes, in its hospices, and over the phone.
The charity cares for people with any illness they are likely to die from, including Parkinson’s, motor neurone disease, and advanced cancer.
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