PRIMARK has launched a new service in its The Broadway store.

Click & Collect will now be available in more of the clothing giant's Yorkshire stores.

Last month, Bradford's Primark relocated from the Kirkgate Centre, where it has stood for 18 years, to a new £6million unit in The Broadway.

Customers can now shop for thousands of Primark’s products across women’s, kids, men’s and homeware by ordering on the website, and then picking up their items from their nearest Click & Collect store at a time convenient to them.

The launch forms part of the latest phase of Primark’s nationwide expansion of Click & Collect, which will see more than 50 additional stores offer the service in time for Christmas.

Kari Rodgers, UK Retail Director at Primark, said: “Our Click & Collect service has proved really popular, so we’re excited to roll it out even further to stores in Yorkshire and Derbyshire. 

“It means shoppers can easily order their items from home and pick them up at a time to suit them, and is a great way to make Christmas shopping a little easier this year.” 

Primark, which has 185 stores across the UK, is celebrating 50 years on the British high street.