Primark: £6 million store to open in The Broadway, Bradford

The clothing giant, celebrating its 50th anniversary, has now completed its move from the Kirkgate Centre, where it has stood for 18 years, to The Broadway.

Queues formed outside the store on Tuesday morning.

All 174 employees, including 13 managers, have transferred across to the new 40,000 sq. ft two-floor store which will offer customers’ favourites across fashion, accessories, beauty, lifestyle, and homeware items.

Customers can also enjoy new features such as LED lighting, updated fixtures and fittings, 16 self-checkouts alongside six serviced tills, and 24 fitting rooms including family and accessible options.

Self-checkouts are available at the new store (Image: Newsquest) The Telegraph & Argus was given an exclusive first look before the store opens for the first time at 10am on Tuesday, September 10.

Autumn clothing is very much in stock (Image: Newsquest) Spread across two floors, the Primark shop caters for women, men, and children along with a home and travel sections.

Customers will be welcomed by ladieswear upon entry with a Rita-Ora themed trend area on their right.

Nightwear is popular at this time of year (Image: Newsquest) The collection features kooky, retro ‘grandpa’ styling and colourful knitwear, tweed, loafers and rugby-style sports shirt

The rest of the ground floor includes menswear, the makeup section, a fitting room, and the new self-service checkouts.

A new Rita Ora collection is available from tomorrow (Image: Newsquest) Go up the escalator and that is where you will find the kidswear along with home and travel.

A live DJ will play to the big crowd expected for Tuesday's grand opening with security and barriers also set to be in place.

The beauty section (Image: Newsquest) Primark’s Director of Sales for the North East, Conor Walsh, said: “Our new location in The Broadway puts us in the heart of the action in the city and we’re delighted to be opening our doors.

"Our teams have worked hard to get the store ready for opening day and we’re excited for our customers to see our new store.

Suitcases can be purchased from the travel area (Image: Newsquest) "It’s great to be well-placed in Bradford to better serve the needs of our customers and we’re confident the refreshed look and feel will offer a great store experience for our local customers and colleagues to enjoy together.”

Asked why the move had to be made, Craig Wood, area manager for South and West Yorkshire, added: "The Broadway shopping centre has got bigger (since it opened in 2015).

Menswear is on the ground floor (Image: Newsquest) "It is a newer more modern building. Retailers are here with most of the units full

"Footfall is high on a daily basis. It is a busy area with easy parking. It is definitely where we want to be now."

The fitting rooms upstairs (Image: Newsquest) Ian Ward, general manager at The Broadway, added: “We are delighted to welcome Primark to The Broadway, underscoring the centre’s position as a go-to shopping destination in the city.

"The new Primark store will not only offer an enhanced shopping experience but also contribute to the diverse range of brands and services we strive to provide to our customers.”

The new Primark Bradford store is one of several relocations that are part of the retailer’s £100 million investment in its UK store estate this year.

Primark is also preparing for further updates to its UK store portfolio as it looks to roll out Click & Collect to all its stores in England, Scotland and Wales by the end of 2025.