OFFICIALS have revealed targets for getting deaths and serious injuries on Bradford's roads down to zero by 2040.
The West Yorkshire Vision Zero Strategy - which sets out an ambitious aim to ensure nobody is killed or seriously hurt on the county's roads by 2040 - was officially unveiled in the city's Lister Park yesterday.
The 48-page strategy includes targets specifically for Bradford as part of the initiative.
It states that in 2022, 291 people were killed or seriously injured on Bradford's roads.
Officials aim to get that figure down to 218 by 2026, 146 by 2030 and then zero by 2040.
According to the strategy: "While the targets appear as numbers, we recognise the human tragedy of each and every serious or fatal collision.
"One death on our roads is one too many."
The strategy to get road deaths and serious injuries on West Yorkshire's roads down to zero by 2040 focuses on the 'safe system approach' - safe roads, safe behaviours, safe speeds, safe vehicles, and an effective post-collision response.
Under each of these themes sit a number of objectives for the short and longer term.
Vision Zero is supported by local authorities, including Bradford Council and West Yorkshire Combined Authority, as well as emergency services and road safety campaigners.
Councillor Alex Ross-Shaw, Bradford Council's portfolio holder for regeneration, planning and transport, was at the strategy's launch event in Lister Park.
He said: "A single death on the road is a death too many.
"We don't want a culture where we accept a certain amount of casualties on our roads.
"We want zero road deaths and serious injuries."
He added: "Here in Bradford district we have a strong history of partnership working to make our roads safer.
"Bradford is pleased to adopt the principals for Vision Zero and we will continue to seek out areas of high risk and use all available resources both in the Council and our partner agencies to remove death and serious injury on Bradford’s network."
Chief Inspector James Farrar, head of West Yorkshire Police's Roads Policing Unit, said "everyone has a part to play" in getting deaths and serious injuries on our roads down to zero by 2040.
"Road safety is everyone's responsibility - whether you're a car driver, pedal cyclist, motorcyclist, pedestrian," he said.
"It's not just about current road users - it's also about providing more education for the next generation of road users."
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