A BRADFORD barbers has been named the best in Yorkshire after receiving a prestigious award and could become a national champion.
Cube Barbers was voted the “Best Barbers in Yorkshire” title at England’s Business Awards on Sunday, at a ceremony in The Queen’s Hotel, Leeds.
The business will now compete with nine other regional winners to be crowned the best in the country on November 17 in Birmingham.
Joe Connolly, 31, one of Cube’s owners, said: “I felt a sense of achievement.
“12 years I’ve been barbering and it’s the first award I’ve got.
“To finally get recognised for something we’ve worked so hard for, I’m ecstatic really.
“We want to win the best in England and represent Yorkshire.”
Cube Barbers began life as Craftsman in 2018 but rebranded its flagship Bingley shop in February, after first opening a barbers under the Cube name in April 2023 in Leeds Road, Thackley, taking the place of the long-standing Franchinis.
George Thomson, 27, owns the business alongside Joe and first joined when the barbers was still Craftsman, after moving from Birkenhead in 2021.
He came together with Joe – who founded the barbers under its original name alongside Natt Turp who has since left – a few years later and they created Cube which George says has “just gone from strength to strength”.
On winning the award, he added: “It’s massive really, I don’t think it’s sunk in for me – it won’t I don’t think for a while.
“It’s just very strange, obviously I’m very happy, it’s just mad.”
Cube Barbers puts community at the heart of the business and recently set up Cube Social Club, where anyone can come along, and a group went on a walk along the canal to Leeds, ending with food at Fazenda last week.
The barbers also supports other local businesses and housed a tattoo studio in the back of the Bingley shop which has since expanded and opened Iron Sky Tattoo Studio, in Main Street.
Joe feels this ethos, alongside quality barbering, is why Cube Barbers has been recognised.
He said: “Everyone can give you a good haircut now.
“With us, we try to make it more about a community – even when we rebranded the shop, we used local sign makers, everything Bingley, everything Bradford, everything about community.
“We’ve built trust around here and we get it back.
“It's breaking the mould, instead of cutting hair and going home.”
Their next collaboration is with Coco Home, in Bingley and Cube Barbers will be bringing out its own style of infused oil, while in the Thackley shop the business offers a men’s aesthetic clinic once a month.
Joe said: “It’s about standing out or something different.”
He added: “We never thought we would be doing smelly stuff for a diffuser.
“We’re trying to be one step ahead.”
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