AN ambitious strategy - setting out how officials plan to eliminate all deaths and serious injuries on West Yorkshire's roads by 2040 - will be launched in Bradford next month. 

The West Yorkshire Vision Zero Strategy is to be unveiled at an event at Lister Park between 10am and 4pm on August 13.

There will also be a free family-friendly road safety event at the park on the day.

This will give people the opportunity to test their driving reactions, get their bikes marked and see emergency services vehicles.

Vision Zero is supported by local authorities, including West Yorkshire Combined Authority, as well as emergency services.

At the launch event for Vision Zero last autumn, Tracy Brabin, Mayor of West Yorkshire, said: "We have a plan to eradicate all fatalities and serious injuries on our roads by 2040 as part of Vision Zero.

"Of course, it's not going to easy."

Asked if it is realistic to get to zero road deaths by 2040, she said: "We all have to focus on eradicating deaths on our roads."

Alison Lowe, Deputy Mayor for Policing and Crime, said Vision Zero was very important to her as her sister was killed in a road crash when she was little.

"We all need to do something," she added.