ONE of the country’s grandest book shops can get new signage in a bid to “improve visibility” for the store.
The Bradford branch of Waterstones is based in the Grade I listed Wool Exchange – one of Yorkshire’s most impressive heritage buildings.
Despite the fact the store is recognisable to many in the city, there is very little signage identifying that it is a Waterstones, and earlier this year the company applied for permission to install new signs on the building.
It would feature the company’s name at the main entrance to the store – fronting onto Hustlergate.
The application said: “The proposed Waterstones signage is designed to complement the architectural style of The Wool Exchange, respecting its historical context while introducing a fresh, modern aesthetic.
“This will enhance the visibility of Waterstones in a prime location within Bradford.”
Originally the plans also included small Waterstones signs fitted to the clock tower and Bank Street sides of the listed building.
Conservation officer Jon Ackroyd raised concerns that these new signs would add more “clutter” to the building, which he described as an “architectural masterpiece.”
The company removed these signs, and the plan for the Hustlergate signage was approved earlier this week.
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