EAGLE-EYED people of Bradford may spot mobile billboards travelling through their city this week as a special Marie Curie van takes to the streets in the hope of catching the attention of local Morrisons staff to secure their vote for the supermarket’s Charity of The Year.

The van, which is driving around the city’s famous landmarks including Salts Mill, the Alhambra Theatre and the University of Bradford Stadium, acts as a perfect canvas for the UK's leading end of life charity to share its powerful message.

The Marie Curie van is brightly adorned with eye-catching images highlighting its ‘More Care Moments’ initiative to demonstrate what could be achieved if it was selected as Morrisons' new charity partner.

Marie Curie is in the running for the new charity partner with the supermarket and is now down to the final two hopefuls, with the staff vote finishing on June 16.

The money raised from the partnership will go directly towards supporting Marie Curie services across Bradford and Yorkshire, helping the charity to expand its services and launch new ones that will leave a lasting legacy in the local communities.

As well as the Marie Curie hospice in the city, locally the charity also provides nursing support in patients’ own homes, and the pioneering REACT service which is helping to reduce the amount of time terminally ill patients spend in hospital.

The hospice provides care for around 520 patients a year in Bradford, while at home nursing services make approximately 960 visits a year.

Sue Hogston, Marie Curie’s Head of Nursing and Quality for Yorkshire, said: “We are so excited about the potential of being Morrisons’ new charity partner.

“The power of a partnership such as this will allow us to create more care moments that truly matter so we knew we had to be creative in catching the attention of the staff at Morrisons.

"So, if you see the Marie Curie van on the road or outside one of our local landmarks today, please give the driver a little wave. And to all Morrison staff, please vote for Marie Curie.”

If successful, the partnership will span over three years and help the charity to fund an incredible half a million hours of nursing care.

Employee of Morrisons are invited to vote for Marie Curie by Sunday, June 16.