Explosions have been heard as firefighters tackle a huge fire in a shop that appears to be spreading to nearby buildings.
Dramatic footage has emerged of the blaze on a major Bradford road, with emergency services heard telling the public to "get back" amid the dangerous scenes.
Leeds Road is shut while firefighters battle to bring the incident, at Heaton Motor Factors, under control.
At least two incident response ambulances have also been scrambled to the scene, it has emerged.
An image from the scene taken at about 3pm (Image: T&A)
The Telegraph & Argus has got a reporter and photographer at the scene and is running live updates on its website as more images and accounts emerge.
Footage shows smoke pouring from the building.
One passer-by said: "It is mayhem here.
"The road is closed and smoke is bellowing out of the building.
"Firefighters are doing their best to extinguish the blaze."
A firefighter tackling the blaze from the aerial platform (Image: T&A)
"I can hear explosions. They're telling the public to get back."
Sirens can be heard in various parts of the city as more fire engines are scrambled to the scene, with two more seens heading along Rooley Lane at around 12.30.
A huge emergency services response (Image: T&A)
An aerial ladder platform is at the scene as the fire service try to secure a higher point from which to fight the flames.
Firefighters could be seen smashing the windows at Heaton Motor Factors in order to gain better access to the blaze.
The blaze being tackled from above (Image: T&A)
More recently, they could be seen forcing entry to the adjoining shop, called La Crepe House, amid fears that the fire has spread. Smoke appears to be emerging from the roof of La Crepe House, said one onlooker.
The incident is causing traffic mayhem, with Leeds Road fully closed and motorists experiencing jams on many streets to the east of the city centre.
The smoke is now hanging over the neighbourhood, with one observer describing the air as polluted by "thick and acrid smoke."
The Telegraph & Argus has approached West Yorkshire Fire & Rescue Service for a comment.
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