THE Broadway has promised a "more peaceful shopping experience" by introducing a Quiet Hour.

The Bradford city centre shopping mall will have two of these every week - Tuesday and Saturday mornings between 9am and 10am.

The Broadway says the music will be turned down and the shops will be less busy during this period.

The first Quiet Hour was held on Saturday, June 1. 

A post on The Broadway's Facebook page read: "We are very excited to be introducing Quiet Hour every Tuesday and Saturday from 9am to 10am, where the music will be turned down and the shops will be less busy."

The Broadway said it is a way for people to "enjoy a more peaceful shopping experience".

It comes after the introduction of a sensory room in the shopping centre, to help neurodiverse people of all ages to regain a sense of calm.