NEW figures have revealed how many people died on Bradford's roads last year.
Provisional statistics from the Department for Transport (DfT) show 379 people were seriously injured on local roads in 2023 - 14 of whom died.
In 2022, 13 people died on Bradford's roads.
According to the figures, the total number of all road casualties in Bradford in 2023 was 1,390 - a slight fall from 1,395 the year before.
It was also a decrease from 1,752 in 2014, which saw the most injuries in the last 10 years.
Nick Simmons, chief executive of RoadPeace, the national charity for road crash victims, said traffic collisions can cause "unacceptable loss of life and extreme suffering".
"The ripple effect goes far beyond the statistics; it devastates families and shatters communities," he added.
"We need to see collective action and commitment from everyone to deliver a significant reduction in road deaths and serious injuries and to create safer streets for all."
The DfT said the Think! campaign aims to cut road deaths by changing attitudes and behaviours.
A campaign called Vision Zero - which is designed to eliminate all deaths and serious injuries on West Yorkshire's roads by 2040 - was launched last year.
A key part of Vision Zero is educating drivers and raising awareness about actions they can take to make our roads safer.
Queensbury man Dr Ian Greenwood - whose 12-year-old daughter Alice died in a horrific crash in 2008 - supports Vision Zero.
Addressing drivers, Dr Greenwood previously told the Telegraph & Argus: "Please think twice when you're behind the wheel.
"If you're out and have a drink, don't drive - use public transport, get a taxi, walk.
"Don't take drugs and drive.
"Don't speed.
"Don't use your phone while driving.
"If you're not going to put your seatbelt on, think about the potential consequences.
"It's really not that difficult.
"Most people who live in West Yorkshire drive really carefully - most drive sensibly and comply with rules.
"There are, of course, some people who won't listen to me - and what I'd say to them is the police will get you eventually.
"I don't want anyone else to have to go through what I and so many people go through every single day."
Dr Greenwood is also backing a campaign calling for the introduction of graduated driving licenses.
Such licences would impose restrictions on new drivers for the first six months after passing their test.
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