A NEW pub has opened in the heart of Shipley town centre.

The Pride of Shipley opened its doors on Market Square over the weekend.

It has opened at the site of the former Sir Norman Rae, which was closed by owners JD Wetherspoon in March. 

The following month, it was revealed Derbyshire-based firm Mountain Pub Company had acquired the prominent building.

Speaking before the opening, Helen Standing, managing director of Mountain Pub Company, said: "The pub has such an important part to play in Shipley town centre.

"We can't wait to open The Pride of Shipley and we thank the people of Shipley for their interest."

According to its website, Mountain Pub Company operates seven pubs, including the Engine Room in Bingley.

"Mountain pubs are at the heart of northern communities with local beers on tap and plenty of chat," its website adds.

"We bring the atmosphere, prices and warm welcome of a good old-fashioned pub while priding ourselves on always looking the part.

"At Mountain pubs we're just as game for a cosy afternoon watching the sports as we are for a night of quality entertainment.

"As long there's good company and the region's best beers on offer, that's us made."