A BRADFORD-based specialist equestrian brand is celebrating "exceptional" growth in its revenue.

Harry Hall, founded in 1891 and based on Rooley Lane, has recorded an increase in revenue growth of more than a quarter (26 per cent) over the past 12 months, taking the brand to a total revenue increase of 109 per cent since the start of the pandemic (2020/2021).

The business moved from a solely B2B (business-to-business) operation to a consumer-focused organisation at the end of 2017 and says this has been a major catalyst for growth. 

Harry Hall identified a gap in the market to serve equestrian consumers with affordable products and services digitally, in a predominantly offline market.

The demand for equestrian products and services from one, online specialist also led to the launch of the Harry Hall One Club. 

Since its inception in June 2017, Harry Hall’s One Club has grown rapidly and amassed more than 41,000 members.

Exclusive member benefits include public liability and personal accident insurance, shopping discounts, and free shipping on all orders from HarryHall.com. 

Liz Hopper, managing director at Harry Hall, said: "The last few years have been pivotal to the success of Harry Hall - realigning the business to become solely focused on serving the needs of the consumer and adapting to the changing landscape has been a key driver in the exceptional growth in our revenue. 

“Launching the One Club was also a key turning point for the business. We also identified an opportunity to serve our customers further with simple insurance products with clear and transparent pricing, elevating our fully digital customer journey even further. 

“In more recent years we’ve expanded the offering of the One Club to meet consumer needs even further by introducing a free legal helpline and rider fracture cover, amongst other member benefits.

"As we look to the future, we intend on launching new benefits and perks as part of our One Club membership scheme to further cater to the needs of our members and become a one-stop-shop for all things equestrian.”

In the last year alone, Harry Hall has launched a platinum membership, which includes public liability cover for members with up to 10 horses. New, enhanced memberships also include additional rider fracture cover.

As the team looks ahead to 2024, the Harry Hall brand is set to expand even further with the launch of a new Harry Hall app.

The brand is also introducing a will-writing service for One Club members, which is being launched after Harry Hall identified that 60 per cent of its members do not have a will or expression of wishes in place for the future care and welfare of their animals if the worst happened.