VIRGIN Media O2 is working with a number of local authorities - including Bradford Council - to ensure low-income households are aware of bill support available to them over Christmas.
The telecoms giant said it will include information about its social tariff offers in its monthly bills for December.
Social tariffs are discounted packages for services aimed at low-income households, including those receiving a range of benefits, with the aim of making those services more accessible to people no matter their financial situation.
The company said the move to contact all its broadband, TV and landline customers is an industry first.
Virgin Media O2 chief operations officer Rob Orr said: "Having pioneered one of the first broadband social tariffs back in 2020, we know the difference that affordable connectivity can make to people's lives and we've continued to step up to provide support.
"To go further once again, we're boosting our awareness raising efforts to spread the word about the support measures we’ve put in place.
"Whether that's through information on customers' monthly bills or our collaboration with local authorities across the UK, millions more people will be regularly reminded about our Essential Broadband packages which offer cut-price broadband and entertainment for those facing financial difficulty."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article