Bradford Bulls announce three business deals for club

ATM Events are a global events management agency who have been successfully delivering creative and effective events throughout the UK and Europe for over 22 years. 

The group of companies include ATM Events, Roaring Tiger Events, ATM Hospitality, and ATM Events Germany.

The UK Group is based in Low Moor, just minutes from the Bradford Bulls’ historic Odsal Stadium home. 

The partnership will see their branding feature on the upper torso of our 2024 replica and playing jerseys. 

Bradford Bulls’ Head of Commercial Ian Stafford said: “We are delighted to welcome the ATM Events Group as a new partner to the club for the 2024 season. 

“They join a growing portfolio of businesses who are backing the Bulls, following our development on and off the field over the last 12 months.

“Huge thanks to Francesca (Wild) and the team, who we look forward to working closely with to build on an already positive relationship.” 

Wild, head of hospitality at ATM Events said: “The ATM Events Group have been sponsoring the Bulls now for over 20 years and we are delighted to be expanding our sponsorship to see our brands on the front shirt for the 2024 season. 

The club is going from strength to strength and we as a Bradford company are excited to be part of the journey that the club is putting together.”

Bulls have also announced that long-standing supporters HF Wealth have renewed their sponsorship for the 2024 season - which will once again see their branding emblazoned on the club’s playing jerseys next term.

Mark Holdsworth of HF Wealth with Bulls' Ian Stafford. (Image: @OfficialBullsRL.)

Based in Ilkley, the wealth management firm provide a personal, tailored service to their clients.  

Stafford said: “The team at HF Wealth have been fantastic supporters of the club for a long time now and we are delighted they have seen the direction the club is travelling in and decided to remain on board.

“We have made great strides once again in 2023 and that wouldn’t be possible without the guys at HF Wealth. 

“I look forward to working closely with them next year and building on what is already a fruitful relationship.”

Mark Holdsworth, managing director at HF Wealth, said: “It was an easy decision to renew for another season given the progress the club have made this year.

“I’ve been a fan of the club for over 35 years and think our fanbase can be optimistic moving forward. I am looking forward to next season and the push to make Super League in 2025.”

Finally, Bulls have also announced a new partnership with Oldham-based business M & S Combustion Ltd.

M & S Combustion design, manufacture, install and service incinerators and furnaces that are custom built to a person’s requested specifications and requirements and they have over 17 years of experience globally.

The team from M & S Combustion made a donation to the club at the end of last month to secure young Aussie hooker Mitch Souter’s signature. 

Bulls’ CEO Jason Hirst said: “I’d like to thank the M & S team once again for their incredible donation, which provided a huge boost to us as a club with the signing of Mitch Souter. 

Young hooker Mitch Souter could play a vital role in Bulls' front row in 2024. (Image: Canberra Raiders.)

“Having spoken to Matty (Mills) in particular over the last couple of weeks, his desire to back the club and support (head coach) Eamon (O’Carroll) was evident throughout and we are truly humbled to form a partnership with M & S Combustion. 

“I would encourage all supporters to head over to their website to see if they can benefit from the fantastic work the team there undertake.” 

Matty Mills from M & S Combustion Ltd said: “We are delighted to work with the Bradford Bulls in 2024.

We love rugby league, so when the opportunity arose to help the club sign Mitch, I was more than happy to help. 

“Bradford are a great club and I am looking forward to getting across to watch the boys in action next year and seeing them develop under Freddy (O’Carroll).”