Latest on McDonald's plan for Burley-in-Wharfedale

The fast food giant has secured advertisement consent from Bradford Council for the installation of one totem sign, one golden arch sign, two accessible parking bay signs, and one entry/give way sign at Riversdale, Coutances Way, Burley-in-Wharfedale.

It is the site of the former Kashmiri Aroma Restaurant, which ceased trading in May when McDonald's acquired the site.

At the time, Kashmiri Aroma said: "We’d like to thank you for celebrating countless events and forming everlasting memories and friendships with us over the past 15 years.

"As most of you know through word-of-mouth, our Ilkley branch will be closing down soon, with our last night scheduled for Bank Holiday Monday on the 1st of May.

"The good news is that we have recently acquired a new site in Baildon, just over the moors, so you can continue to dine with us after we vacate."

McDonald's submitted a full planning application in June for external alterations to the building and car park to facilitate the conversion to a new McDonald's restaurant and takeaway. That application is still pending a decision by planners.

However, the company now has permission for the various signs. 

A planning officer's report says: "The site consists of a detached stone building set back and on a higher land level to the highway with a large car park to the front.

"The site is located off the Ilkley Road, in Burley-in-Wharfedale. The site has long-established use as a restaurant and takeaway. The changes to the advertisements are required following the acquisition of the site by a new company."

Although publicity was not required for advertisements the application attracted three letters of objection.

Concerns were raised that advertisements could cause distractions to drivers and the impact on wildlife.

However, giving permission for the signs the planning officer said: "The directional signs within the site do not raise any concerns and would improve highway safety by helping to control the access and egress points.

"The sign on the building would be illuminated but not flashing and is comfortably set away from the highway. As per the existing sign in this location.

"The totem sign would have no greater appreciable impact than the existing sign. The illuminated element is not flashing and not significant in scale.

"In considering the stretch of road to which the site abuts, the existing signs in the area and those proposed, it is clear that that the new advertisements would not be detrimental to highway or pedestrian safety and would not cause any confusion or harmful distraction to drivers."